We are looking to use Alfresco Cloud as a client portal and would prefer to see less Alfresco branding and to have more of our own business branding, especially on the login page.
Client concerns still exists about the privacy and controls over their information and the Alfresco branding and Alfresco URL for our Portal will add more concerns than alleviate.
While we would be proud to acknowledge our use of Alfresco, ideally our client portal would be "powered by Alfresco" and under our domain URL (similar to how Google Apps work).