If you mount the AVM store containing your live website via CIFS, you will see that the top-level directory structure maps to a standard web app directory structure. The 'root' of your store would correspond normally to what you map your apache webserver to; then there is a avm_webapps folder (which corresponds to the webapps dir where your servlet engine would expect to find web apps), and within that, ROOT (the default web app mandated by the servlet spec - all your content - unless you created a new web app in the GUI - is by default stored in the ROOT web app).
For your site, you can either fetch content via our API or simply map your webserver via the CIFS mount to point to some top-level file in the ROOT web app in your live content repo. If you're just building a static site, it may be easier to just use the file-system deployment module to push directly to your webserver and then you can map the root directory structure to whatever you want it to be.
Kevin