Hmm … lets take it back for a moment.
a) When you deploy via eclipse, the connection test ist "Succesfull" and the deployment ok, the JPG, you see in eclipse, is automatically transmitted as well. You do not have to do anthing else to do that.
b) After deployment, you have to make your, the workflow and the image are integrated in the gui. For both, you need to edit extra XML files, see the Wiki for details on that
c) The jpg is a "hack", not officially supported.
d) You can rename all the components and maybe even hide the classification strings like <<join>>, <<Task-node>> etc. But I think, for most endusers, the display is mostly belly stroking, since it is static and sometime hard to understand, if you do not know your workflow stuff
So, given you did all the above correctly, what do you need additionally ? I could not quite follow.
Norgan