which Linux distribution are you using? Each one is a bit unique in it's operation and i can provide clearer instructions.
on ubuntu, the easiest command should be something like "sudo /opt/Alfresco/alfresco.sh start" or, if your already in the /opt/Alfresco directory "sudo ./alfresco.sh start"
Once you get it started as root, you can worry about tightening security and running it as a non privileged user.
you probably have to edit your alfresco.sh file to point it at the Sun Java JDK and the root Alfresco directory"
so in that file, you will need to set these lines
replace
ALF_HOME=@@ALFRESCO_DIR@@
with
ALF_HOME=/opt/Alfresco
and
export JAVA_HOME="@@JAVA_HOME@@"
with
export JAVA_HOME="/usr/lib/jvm/java-6-sun”
the Sun JDK is not installed by default on most distributions so you will have to install it and point alfresco at it.