We all know the guys at Electronic Arts know a good WCM platform when they see one, but their latest trick over here has landed them some mixed PR - taking over a petrol station in Finsbury Park and giving away £20,000 of fuel to anyone who wants it!
According to the article on BBC News, the stunt is in order to promote their latest game Mercenaries 2, but the disruption has upset a few local residents.
Louise Marchant, from Electronic Arts, said the scenes of queuing mimicked aspects of the game.
